Fw: Pricing structure

I also agree with what Chris and Colin have said and would like to add that
if there was a discount for multiple games then that might encourage some
players to stay with a game rather than drop as soon as they have a couple
of bad turns.

Best regards

Kev Bond

···

-----Original Message-----
From: chris.soanes@cwcom.net <chris.soanes@cwcom.net>
To: mepbmlist@egroups.com <mepbmlist@egroups.com>
Date: 15 May 2000 21:57
Subject: Re: [mepbmlist] Pricing structure

Hi,

I tend to agree with Colin. I play in several games, and am limited by time
not money. Any move by Harlequin to give a discount for multiple games

would

give me an immediate cash bonus. It would only pay for itself if people

like

me are outnumbered by people who are in one or two games and would be

prompted

to join more (but I keep hoping - along with Standard Life de-mutualising

it's

one of my few chances for a windfall).

However, if you do give discounts for multiple positions, it might at least
reduce the problem of people playing multiple positions illegally. After

all,

if you are pretending your friend is playing those extra positions you are
losing out on the discount.

I do agree, though, that the existing custmomer base is the best market. My
suggestion, Clint, is that whenever a game finishes you offer a free

start-up

to those left at the end, provided they sign up straight away for one of

the

current games filling up. A nice prize for the winners and the people who

have

just seen a game through are probably the very people you want back again.
Especially the people in several games, who might not want to replace the
newly finished game, at least not without a bit of prompting.

regards

Chris Soanes

ColinForbes wrote:

> 2) Your easiest market is your existing customer base. You should
> exploit this by introducing a discount scheme for people who are

playing

> in multiple games. This would tempt people to play more games and pay
> for itself very quickly.

I have a self-interested reason for agreeing with Laurence here! It
might be worth doing a little market research to find out if such a
scheme would tempt people to play more games. In actual fact I'm not
sure I would - time is at least as important as money as a factor when
deciding whether I'll play in another game.

Colin.

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Sounds like one for the questionnaire.

Clint

I also agree with what Chris and Colin have said and would like to add

that

···

if there was a discount for multiple games then that might encourage some
players to stay with a game rather than drop as soon as they have a couple
of bad turns.

Best regards

Kev Bond