Reread the *whole* of my reply, Dan. You'll see I gave another example, one
which explicitly contradicts your assertion about cinema pricing. ME is not
going that route, but I was simply showing that it works at both ends of the
spectrum.
Note also that there is a cinema in California (LA, I think) that charges a
premium over other cinemas, but guarantees a better viewing experience in
return. Guess what, they're also making money. So much so that they plan on
expanding into other cities.
Gavin
PS I don't know who came up with the title of this topic, but it's a doozie!
D N wrote:
···
Gavin wrote:
Tell that to Stelios. He's made a very successful
business out of individual
pricing. It's called easyJet.in response to my statement:
Why shouldn't people pay more to see a movie
on opening night?
Because they hate it. They'll accept only minor
changes in pricing -- matinee shows, or Monday night
discounts -- but not individualized pricing for movies
or many things.Gavin, did you interpret my message as saying
"individualized pricing never works for anything,
ever?"It doesn't say that.
It does say that tailored pricing doesn't work in some
arenas, and I gave examples of two where it had been
tried -- and rejected because of customer
dissatifaction.I personally believe that would happen here if ME
Games charged more for the Cloud Lord. If you don't,
fine. Sometimes individual pricing works well.And sometimes it doesn't.
Dan
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